Creating an online ad can be a tricky task. Aside from implementing the traditional advertising methods, you also need to make sure you have the right technical skills and tools to make the ad stand out among all the competitors.
Before you head to an online advertising company or a web design company, you need to make sure what your goals are. Unlike traditional advertising, online advertising enables you to persuade your customers to do something at once in just a click of the mouse. This makes it more powerful. However, it can be more complicated to create and handle. As such, you need to make sure your investment in this marketing channel can give you huge returns. Here are some ways to make your online ad stand out:
Choose the right dimensions – There are standard sizes for online ads depending on its placement on the site. You should know which of them would work the best for your ad. Some designs are better rendered horizontally, while some are better seen vertically. You may want to consult your hired designers regarding this.
Come up with catchy design, text and call-to-action (CTA)– For your ad campaign to be effective, you need to make sure they are properly placed within the banner. In order for the CTA to be effective, the copy must be concise and straight-to-the-point.
Choose the right tool – While hiring professional designers is ideal, you can create your online ad by your own using a graphic design software. You can even design one using online tools for an affordable cost.
Consider incorporating moving images – One of the most powerful additions in your banner is GIF images. These animated banners can be more enticing and more appealing to the eyes, thus increasing the likelihood of getting clicked.
Keep the elements simple – In design, less is more. The simpler and cleaner your image, text and CTA, the more effective they are in sending a message to your customers and visitors. Just make sure you don’t sacrifice the most important parts in your simplification process.
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