Why Hire a Web Development Agency?

Do you know how to create a compelling website? Well if not that’s fine because most people can’t do that. After all, you can always hire a web development agency. Here are the reasons why to call for their help:

  • They Can Use Add-Ons

Website developers are knowledgeable not only in designing the page. They are also skilled when it comes to using different languages. This means that aside from getting an appealing account, you also make sure that it is user-friendly as well. These professionals will fix your site’s plugins and bugs, making it more functional. Just make sure you ask if they charge an additional rate for this service.

  • They Can Make Your Site Trendy

Making a presentable and useful website is only half the battle. What comes after is making sure that it is trendy. It is not enough that your website is good to look at. The customers must also see that it is updated. A professional web developer can help you with that. These people know what the rage or mania when it comes to the web.

  • They Can Bring Comfort

With the time you spend in operating the business and other important matters, improving your website’s design isn’t on the top of your mind. Not only it would require a lot of time, but you would also need to purchase items as well. When you hire a professional web developer for this task, you can free yourself from the problems of website creation.

This is because you don’t have to think about your online status. You also don’t need to go through the hassle of getting a software you don’t even know how to use in the first place.

  • They Make Your Brand Stand Out

A professional developer can not only send your message across through an efficient website, but they can also strengthen your brand. They can create a positive impression on your visitors, enticing them to try your products.

If you are looking for a Gold Coast web development agency that can help you dominate the competition, visit Italics Bold.

Questions You Should Ask Your Web Design Company

Business owners who are looking to venture into the world of online marketing might want to consider hiring a web design company. However, because there are so many firms today, picking the best one can be a confusing task. Finding a company that fits your needs prompts you to know them better during the hiring process.

If you’re looking to hire a web designer, here are a few questions you should be asking:

What services can you do for my business?

The job doesn’t stop at building and designing a functioning website. You’ll have to populate it with content, drive visitors to the site and market the business website to various other platforms. Then, there’s Search Engine Optimisation (SEO) and Pay Per Click management.

One company might be good at designing websites, but there’s no guarantee that they’ll be good at digital marketing. On the other hand, another enterprise might be good at digital marketing but lack the capabilities for copywriting or content creation. Not all companies are created equally, and you can’t expect every team to be jacks-of-all-trades.

How have your designs helped other clients in the past?

This is another way of asking about a company’s work history. A website’s efficacy doesn’t only rely on being an aesthetically pleasing. It also doesn’t depend on popularity among audiences, although that does play a big part. At the end of the day, the site’s efficacy is measured by conversion rates.

Conversion rates are the number of website users who carry out what your website wants them to do. For businesses that are marketing their services, conversion can mean more clients. Companies who are trying to sell something might see an increase in sales. Check some case studies by the companies and find out the strategies they used and the results.

Hiring a web design company can really help businesses grow and market to a larger demographic, However, it’s important to pick a team that fits with your goals. Ask your company these questions to know more about your web design company. For more tips like these, consult Oley Media Group.

Information You Need to Tell Your Website Designer

Hiring a professional is a must for your web design. When done correctly, it can make your business successful. It is necessary that you collaborate well with them. They know almost everything about the industry of website designing so they can advise you on what is best for your business.

These are important information you need to discuss to the professionals. Information is not limited to just the website design:

  • When do you need it?

Set the deadline, let them know when you are expecting your website to be completed and running. However, you should never rush them; remember to give ample time. You would not want issues during the test run just because they missed on something because of a tight deadline. Best if you ask them when they can deliver, then see it matches your deadline. If it does not, then try to negotiate with time. You can ask, but never force.

  • How much can you pay?

This is one of the first things to discuss with your designer. Let them know your budget on hand for this specific task and they will give you details on what your money is worth. Same as with time, this can be negotiated. Or you can always choose from the pool of available companies on who among them can give you the best offer out of your budget.

  • Your target audience

Your website design is most effective if it can reflect the lifestyle of your target audience. Letting them know your target audience can give them better ideas on how to play with your website. One of their responsibilities is to engage visitors and increase traffic, and this information can help them accomplish these goals.

  • Your company’s profile

You need to let them know your company’s profile, history, and portfolio. These pieces of information can help them better identify the strength of your company and use it to your business advantage.

Top Reasons to Look for Shopify Web Developer

Shopify started in 2004 when snowboarding enthusiasts were not able to find products which matched their needs. Thus, the group decided to build their own online store. They conceptualised a custom store coded in a platform called Ruby on Rails. In two months time, they were able to launch their website. From then on, they decided to share the custom store code to allow more sellers to connect with online buyers. And as an online store owner, you need the services of a Shopify web developer so search engines can see you and rank you higher. Here are the reasons to choose Shopify as a web host for your business;

  • You can try it for free for fourteen days. No worries since there is no catch and they will not ask for your payment details. So try it and see if it will work for your online business.
  • The competition in online business is very stiff, and this is why you need the services of a web developer. There is no doubt that Shopify is one of the most reliable web hosting services, but for your business to do well, you have to hire the best developers.
  • Mobile shopping is now the trend. So for you to be in the loop, make your website responsive and mobile friendly. And because the Shopify has a mobile application, you’d be able to manage your store using your mobile phone. You’d be alerted if you receive new sales and you can get in touch with your customers right away.
So, if you want to make the most out of online marketing to improve your business, consider Shopify now. This will help give your website get a high ranking on search engines. If you have any queries about how to make your website more optimised, talk to a Shopify web developer today.


Principal Rules for Good Website Design

Nothing can turn off a visitor than a poorly designed website. There’s something about a small font and a bright coloured background that makes us want to close tabs immediately. This has been the case ever since website design is implemented. Therefore, if you want to drive traffic to your site, better invest in quality design and development. Here are the five basic rules to create a responsive web design:

Clarify purpose

Are you trying to use this channel to drive more sales or simply to boost your presence? Better define the goal of your site to fulfil the particular need of users. If you’re selling a product, showcase it through photos, reviews, features and product-testing videos.

You can also be creative in marketing the product using entertainment. For example, if you’re introducing your newest collection of cosmetic line. What you can do is find someone influential and shoot them for a video reviewing the product.

Easy to read information

Communication should be enhanced with the right use of words and phrases. Make the content of the site easy to read and straight to the point so the message can be quickly absorbed. Beef the customers with the essential information they can use.

Balanced colours

Seek help from web designers to get the right balance of colours. This element can either entice or disturb visitors. So, it’s essential to make everything pleasing to the eyes.


Be consistent with the navigation so people can easily move around the site. Include tactics such as logical page hierarchy, clickable buttons, three click value, and more. Clients are satisfied when they can find whatever they want on the website, so take this seriously.

Mobile friendly

It’s so easy to create the beautiful design, but the challenge is how you combine elements that will be compatible with all kinds of the device including smartphones.

Contact web designers from Italics Bold today to easily transform your platform into a user-friendly and functional website.

Reasons to Have a Pro Web Designer Handle Your Site

To build your name in your industry, you must have a website. Since your website is the first impression anybody will have on your company, it’s important to make it very good looking. You can’t be guaranteed an awesome site if you hire an amateur web designer to make it. On the other hand, you’ll get a lot of benefits when you hire a professional web designer and here they are:

  • Saves Time

When you hire a freelance designer to handle your site, the cost may be cheaper but it will take him a long time to finish it. This is due to him handling so many things at once. However, this won’t happen when you hire a pro because they will prioritise your site. It will only take them a maximum of two weeks to have it done.

  • User Friendly

Nobody likes wasting time trying to figure out what to do on a website. When you get a pro to handle your site, you’re going to be ensured they will make it user-friendly. All visitors will have an easy time accessing the features of your website.

  • Detailed Plan

All pros have a detailed plan that they will execute which explains why they work efficiently. The first step is planning which involves talking to you about what you want on the website. You must be completely honest so the designer can give you the best possible result. After that, the designer will strategise then execute the website using high-quality tools.

Once you found out all the benefits of hiring a professional web designer, you should get referrals for the best one. You’ll feel confident of getting a website you’ll be proud of once you have a pro work on it. You won’t even have to worry about having them do so many revisions on the site. You’ll definitely be so impressed when they show you the finished product.

What You Need to Ask from Your Web Design Company

When dealing with a web design company, it is a must that you set some important expectations before you start your business with them. If you want your website to be outstanding, then you must have a good working relationship with a reliable and skilled web designer.

As a client, it’s your responsibility to give specific and detailed requirements of the website. If you both agree to these requirements, then it will be their job to deliver those. Here are some of the most important things you need to discuss with the web designer before giving them the job.


When are you expecting the website to get finished? It is necessary that you set a specific but realistic timeline. Your timeline will depend on your business goal and the constraints of your budget. If they cannot agree with your deadlines, then reach a good compromise. if you guys can’t really agree, then that’s the time to find someone else.

Mobile compatibility

Nowadays, people do a lot of browsing through their smartphones. A lot of online transactions are made through mobile. So, you need to ensure that the website will perform well on a mobile device. This includes having a quick loading time and easy navigation. Mobile compatibility is a vital factor when it comes to attracting traffic. Thus, make sure you prioritise this one.


Having smooth-flowing and open communication with your web design company is a must. This means they not only listen to your expectations and needs, but you are also receptive to their inputs and suggestions.

Present more than one option

Of course, a few more options is always better than one. You may have a set design in mind, but you also try considering other themes and templates. You never know, one of these options is actually the perfect one to help your website achieve what it intends to accomplish.


Flexibility is important when it comes to web designing. At times, you might feel the need to change or edit something in the middle of the process of designing. This may be due to a need to edit or update content. Perhaps a need to add more images might arise. Nonetheless, the designer must be flexible enough to accommodate these sudden changes.

Need a trusted web services? Contact web design company they will provide you what you need from your website.

Film Lighting Tips

There’s nothing better than a video ad with good story and cinematography. If you nailed this both, expect a good feedback from your customers. However, mastering these two are not the only reason why your video hits, there’s the sounds effect, editing and lighting. If you are looking for a way how to step up your video production and enhance your company`s profile and brand with an iPer Media produced corporate video, this is for you.


Have you ever noticed how lights affect the interior of a house or a restaurant? Some restaurants have red and dim lights because it affects the appetite of the people. Some houses have bright lights as they want to match it with their white background. There are many reasons why they choose that colour of their light. In video editing, it’s vital to have lights that appropriate with the setting. This is to affect their subconscious that something is going on in the film. Like red lights for danger, yellow for nostalgic effect and flickering lights for horror movies.


In every shoot, it’s important to use proper lighting to show how significant the person or the scene is. This is to set the mind of the audience where they should focus and what the important scene is. It will give them the clue where to put their attention and if you have upcoming scenes to follow. It will also give them the idea is the scene is going to be fast-paced or slow.


Imagine a film or a commercial with poor lighting, no matter how good the meaning or the editing is, it doesn’t make sense if you can’t properly see what’s going on. Search for new trends ideas when it comes to lighting.

Making a video production whether it’s for film, commercial or ads can be challenging. But with the proper technique, it’s not stressful as you think it would be. And if you’re looking for someone who can help you achieving the video that you want, Ipermedia is the name you can rely on. Whether it’s corporate video, commercial, music video, film and promotional video. Their experienced team will give the service that will suit your needs. You can trust them from scriptwriting to video editing. Conventional advertisements will make your sales up, but good video production can put you on the pedestal. That’s why you need to look for the person to help you. Call them now and share your story.

Video Production: Important Considerations to Make

There are many things that you should consider when trying to produce corporate videos Sydney. This article will give you an idea as to what those considerations are and how you can make them work within a limited budget.

Initial Considerations

  • The Topic

First, you have to figure out what the topic of your video might be. Video production is as much about the content as it is about the technical side of things. No matter how technically superb your production team and equipment may be, if you do not have the right content, you wouldn’t be able to produce a great movie or film for people to watch.

  • The Equipment

The next thing that you have to consider is the equipment. Would you be using an HD camera? This is recommended because high definition cameras can definitely make video quality more watchable through the clarity and sharpness of detail.

It would help you to have a high-tech equipment to produce high quality videos, but it’s not necessarily a requirement. You can still produce good video even with none of the latest equipment in Australia. You just have to be creative and resourceful when it comes to making the video.

  • The Script

The next thing that you have to consider would be the script. You have to be able to gather in the writing team if you want to send out a clear message through your video. Video production is not only about capturing motion picture. If you want to have a relatable film, you ought to tell a good story through your videos. You can do this by hiring a good scriptwriter for the project. Many companies will offer you script writers for hire in Australia.

  • Sound

You also have to think about your sound equipment. Make sure that everything else will be heard clearly through your lens. Otherwise, your efforts will be in vain. You also have to look for someone who can edit sound well if you want to succeed in this endeavor.

  • Locations

You would also have to consider the location of your shoots. The sets will be able to determine whether the movie could achieve a certain suspension of disbelief especially when it comes to fantasy films. Thankfully, there are many locations in Australia that will be able to provide you with ethereal backdrops for potential films in the coming days.

These are just some of the many considerations that you need to make if you want to build your very own video production team in the future. It is important that you are able to gather enough equipment as well as people to work with you so that you will be able to produce high quality motion pictures that will be able to convey the right message to the public.

It is definitely something worth looking into as a career. Therefore, if I were you, I will go ahead and do a little bit of digging about it. I am sure that you will not regret doing so.

A Perfect Logo Design To Build Your Brand

Are you new in the marketing world and finding it difficult to achieve the market response? Do you want to get the perfect logo for your brand? A logo is a little thing, but it creates a strong impression and carries the legacy of company’s impression.

The statement, “the first impression is the best impression,” becomes real when you have a corporate logo that speaks volumes about your company and its products. A perfect business logo design Melbourne can enhance and kick-start your business. It is often designed following the business and brand name coinciding with the motto of the development of the company and its slogan.

Why do you need a good design?

What is the first thing pops up in your mind when you are building a company or brand? Obviously, it is its “logo.” Every brand has its symbol defining its product with its motto. For instance, Amazon has its emblem A to Z representing products from A to Z i.e. each and everything!

Every business has certain aims, mission, responsibility and vision. A good logo design designates an entire mission with fresh, clear ideas of the business linked to it. Whether it is an educational firm or company, every design should be perfect with crisp, clear ideas depicting through it. Not only has it brought customer’s attention, but also mains your identity loyal.

Your symbol should portray your job nature. For instance, your business is selling of ice cream. The logo should be correctly depicting it by an ice cream scoop. For such reasons, the design should be an accurate and total representation of your work.

What are the marketing advantages?

Being the owner of a perfectly designed logo, you will have enormous market advantages. When you want to deliver your company’s mission, everything including your lengthy write-ups, paragraphs, product lists and much more could all turn up too messy. Gathering all the aspects together with a relevant symbol and through scaled desires, your objectives can easily be achieved.

It is an obvious point for a brand to have a design to completely depict your product’s detail through just a single logo. A good symbol is always memorable and creates a severe impact on the market campaigning.

Brand your product with a perfect logo to enhance your company differently and uniquely. It takes a millisecond to grasp the viewer’s attention. With a beautiful emblem, it will make them stop and wonder products on your brand.